Artificial lntelligence AI, The Future of Digital Marketing

What is Artificial Intelligence?

In simple words it refers to a computer system with human-like capacity to perform a particular task by processing data in ways that humans cannot. This implies an ability that a machine or a robot could perform tasks that normally require human skills. That means that we have become dependent on machines for doing many things by using them for example; making payments to pay rent and other services through a card and online shopping. These activities are now becoming automated and therefore we should start utilizing technology to its fullest potential that will make us better customers and clients. It will increase efficiency and will eventually bring the world a whole new level of convenience. In short “Artificial Intelligence” means bringing humanity into machines. Artificial Intelligence (AI) play the role of “intelligence” or as its name suggest, human-like ability that understand and execute action.

What is Machine Learning?

Machine learning is a subset artificial Intelligence which is mainly applied in a business context. For example, when you want to buy something like a product. Your website tells you if you are interested in buying products from your favorite company such as Amazon or eBay. When you click on their homepage page, they show you ads based on your past activity such as clicking on specific advertisement or viewing an advert you came across in one of your social media pages. Then they provide recommendations that are based on what you are interested to buy or sell. So they know you. From this point, you might think these are some really cool ideas to implement but machine learning is nothing but your house for computers. And it won’t be far away from reality. It is already working in our smartphone. We have started to see apps like iOS app store that actually recommend you movies based on your interest. Facebook shows you more ads based on your friends interests and we all are aware of this fact. Even the latest updates in Twitter suggest more relevant news. They can do this without a third party or anyone knowing about your preferences.

So what does this mean for ecommerce websites? Well yes we have seen a huge change in the way people shop by going shopping online instead of visiting physical stores. Also with so much data available today most companies don’t need to check every single customer. As there are still so many items listed in different categories of products and there is no room for error in that regard. There is also less risk involved as there are fewer chances of fraud in ecommerce which can ruin millions of dollars in sales. Also, as mentioned earlier, nowadays you can view any product from anywhere in the world at the click of a button. So why not just use AI to find what you might want, then let us handle the rest? Yes it’s not only about finding, it’s about anticipating your needs and desires with intelligent solutions.

What makes Artificial Intelligence work best?

Let me give you an example. If you want to order a book online the search engine gives you thousands of books to purchase. Now to read the title, select a genre and search for the title you want depending on it. You don’t even know what genre and how long the book is at the moment you will get the answer to that too. And the next thing is you are sure how much details should you check before purchasing. But these days with artificial intelligence it becomes easier to search for what you want by analyzing the history and data. After having analyzed what’s what in the book you can also go for a discussion with your friend with regard to reading this book. So basically this brings the possibility of both personalization and recommendation system which is extremely useful.

Some other applications include recommending content on the basis of user interest and personalization. With deep learning algorithms, you can analyze a person’s behavior and learn what they feel or want based on that to develop better campaigns. By providing personalized recommendations on the product you are looking for based on that and analysis provided by machine learning algorithms makes it easier for you to purchase a certain product in your list.

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