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  Artificial lntelligence AI, The Future of Digital Marketing What is Artificial Intelligence? In simple words it refers to a computer system with human-like capacity to perform a particular task by processing data in ways that humans cannot. This implies an ability that a machine or a robot could perform tasks that normally require human skills. That means that we have become dependent on machines for doing many things by using them for example; making payments to pay rent and other services through a card and online shopping. These activities are now becoming automated and therefore we should start utilizing technology to its fullest potential that will make us better customers and clients. It will increase efficiency and will eventually bring the world a whole new level of convenience. In short “Artificial Intelligence” means bringing humanity into machines. Artificial Intelligence (AI) play the role of “intelligence” or as its name suggest, human-like ability that understan...

  Why Did the Pakistani Rupee Strengthen Against the Dollar? Two days ago, the Pakistani rupee strengthened against the US dollar, bringing it to its highest level in the last seven months. The Pakistani rupee (PKR) has been weak against the US dollar since May 2015, so this strengthening caught many people by surprise. The current account deficit has been a key concern for the Pakistani economy for some time now. In order to finance this deficit, Pakistan has had to rely heavily on external financing, which has put pressure on the country's foreign exchange reserves. The situation was made worse by the fact that Pakistan's exports have been declining in recent years. All of this led to a situation where the Pakistani rupee was under pressure against the US dollar. While there are many short-term factors that can contribute to changes in exchange rates, the long-term trends are usually more significant. In the case of Pakistan, some of the underlying reasons for the recent ...